![]() As the self-publisher of The Millionaire Fastlane, all my raves and recommendations are from real people who read the book. This practice is widespread and standard. When a reader sees a quote from a famous author on the cover of a book, it becomes an explicit endorsement, even though that blurber never read the book. I've been asked to give blurbs, and unless I've read the book and find it valuable, I decline.īlurbing is pure deception it is not marketing. Worse, the blurbs aren't written by the blurber but by the publisher, enhancing the grand illusion. I have realized I am close to maxing out. I also have one dentist associate and am earning over 500k yearly. I've done well investing in a lot of CE and advanced to doing procedures most dentists don't do. In other words, the blurbs are from influential people who never read the damn book and are simply applying a publisher quid-pro-quo. I am a 29 year American dentist with my own practice. And when one of their authors has a new book, they ask their other authors under contract to "give a blurb" for the upcoming book release. ![]() You see, publishers represent thousands of authors. Sound great? Sure, except most of these raves are fake. You must read this book if you want to forever change your life." The practical and very actionable concepts left me stunned and my mouth on the floor. This book is a seminal read for anyone who wants to get rich and stay rich." "I have never read a book more influential in my life. Ī blurb is a great testimonial from someone notable and usually sounds like any of the following: "Joe Author's book is a once in a lifetime work. Most famous raves on book covers are FAKE.Įver look at the back of a best-selling book and see rave reviews from other famous authors and influencers? Sadly, most of them are fake, and these influencers who say "XYZ's book is awesome!" are fulfilling an unethical industry practice called blurbs.
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